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We handled the full editorial for this campaign, cutting together real user-generated content to tell an authentic, human story. Working with the agency, we searched deep across social to find clips that were both visually right and emotionally resonant. The goal? Make something that feels true—and hits hard.

CLIENT:

Google

PRODUCTION COMPANY:

The Mill

Google – Here to Help

Editorial, Footage Research, Social Footage Integration, Story Curation

Finding the right real-world footage is hard. Editing it into something meaningful is harder. This is how we help you tell a human story with soul—one clip at a time.

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