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This one leaned into parody with a wink. After the footage came in, we built out the edit to mimic an ESPN-style sports doc—cutting for humor, power, and a punchy rhythm. Quick turnaround, clean execution, and a lot of fun to shape in post.
CLIENT:
Hyundai
PRODUCTION COMPANY:
Stept Studios
Hyundai – Santa Fe
Editorial, Tone Crafting, Comedy Edit, Narrative Rhythm
You don’t have to take yourself seriously to do serious work. This project shows how we handle tone-driven editorial—especially when humor, pace, and punch matter.
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