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This one leaned into parody with a wink. After the footage came in, we built out the edit to mimic an ESPN-style sports doc—cutting for humor, power, and a punchy rhythm. Quick turnaround, clean execution, and a lot of fun to shape in post.

CLIENT:

Hyundai

PRODUCTION COMPANY:

Stept Studios

Hyundai – Santa Fe

Editorial, Tone Crafting, Comedy Edit, Narrative Rhythm

You don’t have to take yourself seriously to do serious work. This project shows how we handle tone-driven editorial—especially when humor, pace, and punch matter.

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