NFL Digital Athlete Commercial Update | Player Safety & Rule Changes

Using Data to Help Make the Game Better and Safer

We continued our ongoing work with the NFL on their Digital Athlete initiative, refreshing the spot to reflect how the program is evolving and being used today.

This update focused on refining the story around how the Digital Athlete helps inform rule changes, improve on-field decision-making, and ultimately contribute to a safer game. The goal wasn’t to reinvent the campaign, but to sharpen it — making sure the visuals and messaging stayed aligned with how the technology is actually being applied across the league.

We refreshed key graphics, updated featured players, and made targeted editorial and design tweaks to keep the spot current while maintaining continuity with the broader campaign.

The result is a streamlined update that reinforces the NFL’s ongoing investment in player safety, data, and the future of the game.

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Project Details

Client: NFL

Project: NFL Digital Athlete

Work: Editorial, Motion Design, Animation, Color, Audio, Finishing

Format: Broadcast, Digital, Social