🧠 What Does a Post-Production Company Actually Do?

You’ve shot the footage. You’ve got the vision. Now what?

Enter: post-production.(That’s us.)

At Workprint, we live in the phase where all the raw creative gets shaped, sharpened, and brought to life. But unless you’ve worked deep inside post before, it can be a little unclear what we actually do. So let’s clear it up:

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✂️ 1. Editing: The Backbone of a Post-Production Company

We take your footage — whether it's a massive campaign shoot, a scrappy social piece, or a trailer packed with story — and cut it into something that lands.

• We build the structure.

• We tighten the pacing.

• We make sure your message hits.

This is where the magic starts. And yeah, we’ve done it for everyone from NFL to Prime Video to your favorite sneaker brand.

At its core, a post-production company is responsible for turning raw footage into a finished piece—through editing, animation, sound, and finishing.

🎨 2. Design, Graphics & Animation

Sometimes a great cut needs a little extra muscle.

We create custom graphics, handle motion design, and bring animation to life (in all kinds of styles). That might mean on-screen typography, character animation, UI screens, or wild full-CG shots. We don’t just make things move — we make them feel right.

🎧 3. Sound & Mix

Post isn’t just about what you see. It’s also about what you feel — and that’s often audio.

We clean up dialogue, drop in sound design, smooth transitions, and do proper mix passes so your spot sounds as good as it looks. Bonus: we help wrangle music licensing and pull from libraries that don’t sound like stock.

🎛 4. Color & Finishing

Now we get nerdy.

Color grading is where the look gets locked. Finishing is where everything is conformed, polished, and export-ready.We handle everything from basic beauty passes to full high-end color sessions — and we make sure it all sings on every screen it hits.

🔁 5. Collaboration, Feedback, and Delivery

Post is about momentum.

We’re built for fast rounds, quick pivots, and open communication. No disappearing acts. No “who’s got the file?” drama. Just a team that lives on Slack and keeps the loop tight.

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TL;DR: Post Is Where It All Comes Together

A great idea stays just that — an idea — without the right post team. At Workprint, we make sure your work doesn’t just get finished.It gets louder, sharper, and way more watchable.

Want to see what we’ve been cutting lately?👉 Check out our work